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PROGRAMMATIC Advertiser Reporting Dashboard Always On Deals Curated Deal Ideas Curated Deals If you Bid you Win Managed Services Open Exchange Private Marketplace Deals Programmatic Glossary Programmatic Guaranteed Programmatic Reports Smart Deals Viewability TARGETING Audience Targeting Behavioral Targeting Campaign Targeting Cancer Targeting Chronic Disease Targeting Contextual Targeting Demographic Targeting General Health Targeting GeoTargeting Health Care Professionals (HCP) Healthy Lifestyle Targeting IAB Categories – HealthFitness Infection Targeting LatitudeLongitude Targeting Language Targeting Medical Conditions Targeting Retargeting Sports Targeting Universal Pixel URL Targeting AUDIENCES Cholesterol Audience Segment Custom Data Audience Segment Diabetes Audience Segment DietWeight Loss Audience Segment Healthy Lifestyle Audience Segment Men’s Health Audience Segment Women’s Health Audience Segment PUBLISHERS CONTACT MEDIA KIT Home Benjamin Christie 2024-03-16T00:23:14+00:00 Reach Healthy Audiences Healthy Ads is a Health Advertising platform for Fitness, Medical, Wellness, PharmaceuticalHealth brands to reach highly engaged and healthy conscious consumers online. We directly manage hundreds of quality health based publishers, providing Advertisers and their Advertising Agencies both Managed ServicesProgrammatic Advertising solutions for every campaign. DOWNLOAD MEDIA KIT Our Audience Reach an audience from millennials to baby boomers which not only have an active lifestyle, but take a wellness focused approach to the way they live their lives. Below are some of the attributes of our unique audience SKEWS MALE 60/40 Our typically audience member skews Male and is aged 18-54 REGULARLY WORKS OUT Gyms, Personal Trainers, Healthy Clubs or Cycle Classes our audience works out each week HEALTHY EATING Not just a Dieter, our audience is 12x more likely to focus on Healthy Eating 365 days a year. PLAYS SPORTS Our audience plays a range of sports either socially to keep fit or regularly as part of a team sport. $50K+ INCOME The majority of our audience’s income ranges between $50k to $150k+ MARATHON RUNNERS With a high level of fitness our audience participates in Marathons, Fun Runs and Walking Events DOES YOGAPILATES Widely growing in popularity, our audience are Yoga and Pilates enthusiasts PURCHASES QUALITY GEAR Regularly buy the latest fitness trackers, gym equipment, sneakersactivewear clothing VEGETARIANVEGAN Our Audience is 11X more likely to be a Vegetarian, Vegan or Flexitarian. Our Reach 0 + Websites 0 M Impressions 0 M Uniques Our Advertisers Healthy Ads works with every type of Health, Wellness, Fitness, Pharmaceutical and Medical brand to reach highly engaged consumers, online at scale. We also work with many non-endemic advertisers to reach our healthy focused audience. Every branding campaign is different, with different target audiences and different goals. So, no matter if you’re working on a Programmatic basis or prefer to book a Guaranteed order via IO we’ll ensure your campaign is laser focused on your target audience. First Party Data Segments Healthy Ads offers a wide range of First Party Data Segments ideal for your Health, Fitness, Pharmaceutical or Medical campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Healthy Ads inventory or used Uncoupled in your DSP. First Party Data Segments Integrated Demand Side Platforms (DSPs) For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers. Direct to Consumer Pharmaceutical Advertising Healthy Ads allows Pharmaceutical Advertisers to run Direct to Consumer Pharmaceutical Advertising (DTCPA or DTC advertising) our network of publishers. Direct to Consumer Pharmaceutical Advertising is generally directed toward the end user, i.e. patients, rather than healthcare professionals and refers to the marketing of pharmaceutical brands, products and devices. Learn More Programmatic Advertising Healthy Ads has a Programmatic First Approach in all things we do. Below are few of the Programmatic Solutions we offer. Smart Deals Smart Deals are a type of Programmatic Deal that is built and optimized in real-time using Data ScienceMachine Learning within our Ad Server, using client KPIs. Private Marketplace Deals Private Marketplace Deals are Programmatic Auctions that give the buyer priority in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing. Managed Services Our Programmatic Managed Services team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success. Viewability For Advertisers that prioritize Viewability, our two Viewability solutions are both run by Private Marketplace Deals with MRC or GroupM Viewability Standards. Display Advertising With unlimited Display formats available, reach Healthy Consumers with across LaptopDesktops. Take advantage of data targeting and high impact placements. LEARN MORE Mobile Advertising Reach Consumers on Mobile devices wherever they are. With Creative Mobile executions like Interstitials, Interscrollers, Mobile Outstream and Adhesions, we have a mobile solutions to reach your target audience. LEARN MORE Video Advertising Video should be part of every brand’s digital advertising plan. With video formats like Outstream or PreRoll, you’ll make an impression every time with the right audience. LEARN MORE Native Advertising Target consumers within the content they reading by leveraging a Native Advertising Strategy. Native Creative units seamlessly integrated into the natural look and feel of the webpages in which it is placed. LEARN MORE Audio Advertising Target Healthy consumers via Audio Advertising within the content they are consuming such as Podcasts, Radio Stations and Music Streaming Services with 15, 30 and 60 second audio files. LEARN MORE Let’s Get Started ! Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements. DOWNLOAD MEDIA KIT START A CONVERSATION Healthy Ads is an Health Advertising platform for Health Products and Wellness Advertisers, Fitness Advertisers , Medical Advertisers , Pharmaceutical Advertisers and Healthcare Advertising to reach highly engaged and healthy concise consumers online. We directly manage hundreds of quality Health Blogs, Fitness Blogs and Medical Publishers providing a range of both direct and programmatic advertising solutions to brands and their advertising agencies. Healthy Ads is fully owned by Gourmet Ads with offices in Sydney, Australia (Headquarters) and New York City, USA LEARN MORESite Map KEY PAGES Why Healthy Ads? Programmatic Advertising Private Marketplace Deals Viewability Programmatic Managed Services Media Types Display Advertising Mobile Advertising Video Advertising Native Advertising Programmatic Glossary First Party Data Advertising Case Studies CBD Advertising Dental Marketing Diabetes Advertising Dr Google Health Blogs Healthcare Marketing HIPAA Compliance Download Media Kit OUR ADVERTISER SITES Gourmet Ads Healthy Ads House Ads OUR PUBLISHER SITES Gourmet Ads Healthy Ads House Ads PROGRAMMATIC GLOSSARY Bid Request Open Exchange Prebid Audience Segmentation Publisher Trading Desk...